Northwest Financial Advisors Welcomes New President and CEO Kelly Demers
HERNDON, Va. — Northwest Financial Advisors, a subsidiary of NW Capital Management (NWCM), today announced that Kelly Demers recently joined the firm as its new president and chief executive officer.
Following a nationwide search for a highly qualified candidate, Demers now leads Northwest Financial Advisors and its growing team of financial advisors. She is focused on advancing the firm’s mission, expanding growth opportunities for advisors and delivering exceptional value to clients across the organization. In addition, she leads the firm’s sister companies, NW Insurance Agency and Northwest Title & Escrow, as president and CEO of NW Capital Management, a subsidiary of Northwest Federal Credit Union.
Demers is a seasoned wealth management leader and respected industry executive with nearly two decades of experience in financial services. Most recently, she served as market executive for the state of Alabama at Merrill Lynch Wealth Management (MLWM), where she led advisors, developed talent and drove growth across the market. Demers has been highly successful in increasing AUM and recruiting and retaining a strong team of financial advisors. Earlier in her career, she served as a private client advisor within Bank of America Private Bank, advising affluent clients on complex wealth planning needs.
“Kelly brings a wealth of experience as a senior executive in the wealth management business, and we are privileged to have her join the team,” said Jeff Bentley, president and CEO of Northwest Federal Credit Union. “Her extensive financial and management experience, as well as her passion for the business, will ensure the continued success of the firm going forward.”
Demers is a graduate of the United States Military Academy at West Point where she was an Academic All-American and captain of the women’s soccer team. She is a former Army officer with Airborne qualifications. A committed community leader, she served on the Board of Directors of the Alabama Ballet and the Joffrey Ballet Women’s Board. She is also a past chair of the Louisiana Women’s Exchange, has served as a board member of the West Point Society of Chicago and has supported literacy initiatives through Dolly Parton’s Imagination Library.
Demers may be reached at kdemers@nwfllc.com or 703-925-5145. Visit her LinkedIn profile for more information.
About Northwest Financial Advisors
Serving individuals and businesses across the nation for more than a quarter century, Northwest Financial Advisors (NWFA) is owned by NW Capital Management, a wholly owned subsidiary of Northwest Federal Credit Union. The firm offers a comprehensive range of personalized wealth management advice and solutions to help individuals and business owners work toward creating, managing and preserving their assets. LPL Financial, the nation's leading independent broker-dealer1 and NWFA's securities custodian, ranked NWFA the No. 5 investment program among its credit union programs and the No. 18 investment program among its bank and credit union programs combined in 2026.2 Visit nwfllc.com for more information.
